So, you have been going to the same café for a long time now, but your taste buds are not getting the wow factor anymore. This means it is time to say goodbye to the faithful home spot and venture out and see what you can get your tastebuds hooked on.
Where do we find such places? Social media of course. Everyone uses social media now for reviews, advice, information and communication.
Hospitality places like cafes and eatery’s need to get onto the social media trend so people just like you can find their place and see what it is all about. If you aren’t connected on social media platforms, you are getting left behind in the technology.
Social media is the best resource for networking, communicating and advertising. You can interact with loyal customers as well as promote to encourage future customers. Most of the typical social media platforms are free to join so why not try it and see how it works for you.
By using a social media platform, you can:
Network with other businesses
Find new business contacts
Interact with customers and answer questions
Why is social media right for cafés?
Social media is essential for hospitality, so people can see what everyone thinks about their experiences when going to a café. People want to hear what food or drink people prefer and what they don’t recommend.
Potential customers turn to social media to get the information they are searching for. Social media is essential for cafes to improve their Google ranking.
If your café is right at the top of the google search, then you are going to get a lot of customers. Facebook and Instagram are popular within the hospitality area. There are many different social media platforms, but those two are the best for reviews.
Another platform that works well for a café is YouTube. Owners can record videos of how they make their café food which can be of interest to some people.
Social media platforms can be used to offer discounts:
Effective social media lets your followers engage within your posts rather than scroll on. If you advertise a deal like a free sandwich with every coffee, this can be a rewarding tactic that heaps of people will see. By offering freebies and promotions will have people hitting the like button which will then get you more exposure on the platform.
Offering such deals like share the post on Facebook and get something free will help to keep you active on Facebook and getting more people connecting to your business page on social media to take up the offer. Once people come in to get their freebie such as a coffee, they most often like a cake to go with it so they will buy something else while in the café. If they have a good experience, they will write about it on facebook stating they got their promised free item and they enjoyed it.
Getting profits is all about getting exposure, and the best way to do that is via social media, follow where the people all go.